The know-how in the service excellence disciplines is being kept up-to-date and expanded by continuous market research.more
Studies on market- and company situation as well as trends and developments
Comparison of own services to the competitors - within the industry as well as across industries
Increase of service efficiency, improvement of processes,
quality and organization
Degree of innovation, pricing, distribution and marketing, service maturity level
Development and planning of service portfolios, development/ implementation of new service products
Increase in turnover through usage of service contacts
Choices from the service portfolio under varying price structures
Systematically manipulated price scenarios for the service portfolio reveal customer‘s demand and willingness to pay for services in a pay per use scenario.
Trade-offs and budget restrictions are incorporated to allow for realistic configuration of service packages.
Frequency of use for services at cost pricing
Observed choice frequencies in specific price scenarios (e.g. all included) allow for calibration with real demand data and reveal service relevance and capacity requirements.
Dependencies and substitutional relationships are revealed that enable sound decisions regarding bundling of services or complete flatrate pricing.
Cost-Usage-Functions for individual services
Counting analysis and logistic regressions reveal changes in choice likelihood for individual services depending on service pricing and overall customer budget. Hence, demand can be moderated and guided and consumer surplus reduced.